Strategy is your blueprint to building strong and scaling smart. Startr Co. provides strategic guidance that helps brands navigate new product launches, fundraising efforts, industry awards, franchise expansion, trade shows, rebrand rollouts, key hire celebrations, mergers and acquisitions and everything in between. We assess the landscape, identify opportunities, and recommend clear actions that support both short-term wins and long-term growth. With deep category insight and real-time market awareness, our counsel keeps you focused, flexible, and ahead of the curve so every move you make is grounded, intentional, and built for impact.

Strong brands are rooted in sticky stories. Startr Co. helps you define the voice, values, and messaging that anchor your positioning and make media take note. We clarify what differentiates your product and shapes your culture, craft narratives that resonate with your target audience, and build a foundation for clear, consistent communication. Whether you’re launching, expanding, or evolving, our storytelling process strengthens your positioning and prepares you for sustained visibility, stronger press opportunities, and long-term recognition.

Media relations is where our craft meets exceptionally consistent execution. Startr Co. builds thoughtful, targeted PR programs that connect your story to the right editors, writers and producers. We pitch 1:1, personalize every angle, and maintain relationships that open real doors and land timely coverage. We’re the PR agency known for making earned media feel effortless, with current category fluency and a nose for news value. Our team will position your product with precision and secure media placements that raise awareness, build authority, and support ongoing communications goals.

Compelling collateral drives clear coverage. Startr Co. develops press releases, media alerts, marketing decks, fact sheets, and messaging documents that reflect your brand’s voice and communicate the details editors need. We translate product features and differentiators, fresh company news, and key milestones into concise materials designed to spark interest, seed sound bites and streamline outreach. Every piece is crafted with accuracy, intention and crisp production value so your message lands cleanly for future media conversations.

Affiliate programs are now essential to driving the visibility and velocity that spark consumer content, media interest, and digital demand. Startr Co. helps brands build and refine affiliate strategies that support growth goals, strengthen publisher relationships, and improve conversion potential. We guide platform selection, offer structure, and partner outreach so your program aligns with what editors prioritize and consumers respond to. The result is a clear path to deep digital traction, with a performance channel that grows alongside your retail and e-commerce sales.

Winning influencer strategy starts with worthy influencers–the voices of trust who feel organic to your brand and aligned with your energy, style and values. Startr Co. helps you identify the right partners, shape the right stories, and structure campaigns that support awareness, credibility, and conversions. We guide seeding, negotiate paid partnerships, and provide ongoing recommendations rooted in performance insights. Our team focuses on fit, not flash, connecting you with creators who speak to your audience and amplify your message with authenticity and consistency.

You can’t scale what you don’t measure. Startr Co. provides real-time monitoring and clear, comprehensive reporting that tracks media wins, influencer performance, audience reach, sentiment, and competitive trends. We evaluate results against campaign goals, highlight opportunities, and adjust strategy based on what is working. Our reporting keeps teams aligned, accountable, and informed so you can make smarter decisions and maintain momentum at every stage of growth.

Events create moments that move brands forward. Startr Co. supports everything from intimate previews to large-scale activations with strategy, logistics, media outreach, influencer engagement, and on-site coordination. We help refine the concept, shape the run-of-show, manage vendors, and create a plan that drives attendance and coverage. For brands with HQ’s or hot markets in New York and Los Angeles, we’ll leverage our local connections wherever they can amplify your event. Our team focuses on details that matter and ensures your event feels polished, purposeful, and press-ready from start to finish.

When pressure hits, precision matters. Startr Co. guides brands through high-stakes situations where teams need support responding with speed, confidence, clarity, and control. We develop key messages, assess risks, manage media inquiries, and guide stakeholder communication across every channel. Our team brings steady judgment, sector insight, and real-time monitoring to stabilize the narrative and anticipate future challenges for ongoing reputation management. We help you communicate with a level of transparency, authenticity, and professionalism that clears the path for progress.