Media Relations

Media relations is both craft and discipline. Strong coverage does not come from mass outreach or generic pitches. It comes from informed strategy, thoughtful targeting, and consistent relationship building over time. Startr Co. provides media relations services for startups, emerging brands, and growth stage consumer and franchise companies that need earned media to support visibility, credibility, and business growth.

Our approach is grounded in respect for journalists and clarity for brands. We help companies show up in the right places, at the right moments, with stories that editors actually want to cover. From early stage startups navigating their first press cycle to established brands managing national visibility, we approach media relations as a long term investment rather than a transactional effort.

Media Research and Landscape Analysis

Effective media relations begins with research. Before outreach starts, our team spends time understanding the media ecosystem surrounding your category. This includes reading coverage, tracking editorial patterns, and monitoring which journalists are shaping conversations across consumer, business, lifestyle, food and beverage, kids and family, pets, and franchise verticals.

We assess where your audience is paying attention, which outlets influence purchasing decisions, and how your brand fits within current editorial narratives. This research informs every recommendation we make and ensures outreach is relevant, timely, and well positioned.

Media List Development

A strong media list is built with intention. Startr Co. creates tailored media lists based on campaign goals, growth stage, and target audience. We identify priority outlets, supporting publications, and regional or national opportunities depending on the moment at hand.

Media lists are living tools. As coverage evolves, journalists change beats, and new platforms emerge, we continuously refine outreach targets. This ensures your media relations program stays current and responsive rather than static or outdated.

Pitch Strategy and Story Development

Pitching is where preparation meets execution. Startr Co. develops pitch strategies that align your brand story with what journalists are actively covering. We identify angles rooted in product news, cultural relevance, seasonal timing, expert insight, or category trends.

Every pitch is personalized and sent with intention. We do not rely on templates or mass distribution. Instead, we craft outreach that reflects an understanding of each journalist’s interests and editorial style. This approach builds credibility, increases response rates, and strengthens long term relationships.

Search Visibility and AI Discoverability

Earned media today extends far beyond editorial mentions and impressions. Coverage for a brand, a product or a company’s leadership plays an increasing role in how the brand surfaces in search results, generative AI summaries, and other trusted recommendation engines that shape discovery. Startr Co. works with clients to ensure pitch strategy and story framing support not only editorial interest, but long-term visibility across evolving digital ecosystems.

We collaborate with clients to identify language, themes, and contextual signals that we can use to strengthen pitches and increase the odds for coverage to perform well in search and AI-driven environments. This includes aligning story angles with how consumers ask questions, how editors structure articles, and how information is aggregated and summarized across platforms. The goal is not to manipulate outcomes, but to ensure clarity, relevance, and accuracy so your brand is represented correctly wherever earned media is referenced.

For startups and emerging brands, this approach helps early coverage continue working long after publication. For established brands, it strengthens consistency across search, media, and AI-generated touchpoints. By thinking beyond the headline and considering how stories live on, we help earned media contribute to durable visibility and modern brand discovery.

Earned Media Outreach and Relationship Management

Media relations are built on trust, which often takes time for emerging or startup brands to establish with reputable or high-volume publications. Your partnership with Startr Co. comes with a contact list developed over decades of engagement and relationship building with journalists and media teams across the country. 

We are best known as a Los Angeles PR agency and a New York PR agency, but our team is plugged into the national newswire daily. We keep abreast of breaking news and editorial calendars from regional outlets and influential freelancers across the country, particularly in areas where our clients are headquartered or unlock distribution expansion. This attentiveness and access supports efficient coordination for of-the-moment interviews, new product reviews, desksides, and feature opportunities while ensuring brands are represented accurately and professionally.

Our team prioritizes relationship management by maintaining thoughtful, professional communication with editors, writers, and producers. We follow up with purpose, provide requested information promptly, and respect newsroom workflows.

Interview Coordination and Media Preparation

When journalists express interest, preparation becomes critical. We support clients through interview coordination and media preparation to ensure confidence and clarity. This includes briefing leadership or spokespeople on the outlet, the journalist, and the angle being explored.

We help clients anticipate questions, refine key talking points, and align messaging with broader communications strategy. Proper preparation leads to stronger interviews, clearer coverage, and more effective storytelling.

Coverage Monitoring and Reporting

Once coverage is secured, we track results closely. Startr Co. monitors earned media across print, digital, broadcast, and online platforms to capture placements as they publish. We share updates in real time and provide reporting that reflects reach, placement quality, and alignment with campaign goals.

Reporting is not just a recap. It is a tool for evaluation. We analyze patterns, identify what is resonating, and use insights to inform future outreach and strategy adjustments.

Media Maximization and Ongoing Momentum

Earned media has value beyond the initial placement. We advise clients on how to extend the life of coverage through internal sharing, sales support, retailer conversations, investor communications, and digital amplification.

By integrating earned media into broader marketing and communications efforts, brands can increase the return on their media relations investment and build momentum that carries forward into future campaigns.

What Clients Can Expect

Clients partnering with Startr Co. for media relations can expect a disciplined, relationship driven approach to earned media. Our work is defined by thoughtful research, personalized outreach, and consistent follow through.

Clients receive tailored media strategies, targeted outreach, clear preparation, and transparent reporting. For startups, emerging brands, and growth stage companies, our media relations services provide structure, credibility, and sustained visibility that supports long-term brand growth.