Crisis Communications
Crisis moments test more than thick skin – they’re an opportunity to show consumers and stakeholders that you have the humility to get hands-on with addressing the real issues. We all have off days, and it is our reactions that showcase powerful leadership, preparedness, and credibility in real time. When scrutiny rises and pressure mounts, clear communication becomes essential to protecting trust and minimizing long-term impact. Startr Co. provides crisis communications support for consumer and franchise brands navigating sensitive situations that demand speed, accuracy, and sound judgment.
Our role is to help brands respond thoughtfully and decisively when the stakes are high. We work alongside leadership teams to assess risk, shape messaging, manage media engagement, and maintain control of the narrative while situations unfold. Whether the issue is operational, reputational, regulatory, or unexpected, our focus is on clarity, alignment, and forward progress.
Crisis Manual Creation
Preparedness is an operative pillar for our crisis communications process. Anticipating what your company may be asked, and who on your team will be held accountable to answer, allows us to create a plan that replaces anxiety with actionable steps. Our team will outline proper protocol, escalations, and statements that bring you peace of mind to focus on growth. As a PR agency with offices in New York and Los Angeles, we have eyes on the national news cycle and ears on the ground for what works best across multiple industry sectors.
Crisis Assessment and Response Strategy
Every crisis requires a measured, informed response. We begin by quickly assessing the scope of the situation, identifying key stakeholders, evaluating potential exposure, and determining the appropriate level of communication. This early-stage assessment guides all next steps and helps avoid misalignment or overreaction.
Startr Co. advises on response timing, tone, and messaging priorities, helping brands decide when to speak, what to say, and how widely to communicate. We work closely with leadership and legal counsel as needed to ensure responses are accurate, defensible, and aligned with long-term brand interests. A clear strategy at the outset helps reduce confusion and maintain credibility throughout the process.
Message Development and Statement Writing
Strong crisis communication depends on language that is precise, composed, and grounded in facts. We develop clear messaging frameworks that support consistency across all channels and audiences. This includes drafting holding statements, official responses, internal talking points, and guidance for customer-facing teams.
Our messaging approach prioritizes transparency, accountability, and professionalism while avoiding speculation or unnecessary escalation. We help brands communicate with confidence, ensuring that leadership, spokespeople, and teams are aligned on what is being said and why. Well-crafted statements create stability in uncertain moments and reinforce trust with key audiences.
Media Relations During a Crisis
Managing media engagement during a crisis requires experience and discipline. Startr Co. oversees inbound media inquiries, advises on interview participation, and coordinates responses to ensure accuracy and consistency. We help brands determine when direct engagement is appropriate and when restraint is the better option.
When interviews or statements are necessary, we prepare spokespeople with clear guidance and context so they can communicate calmly and effectively. Our goal is to maintain control of the narrative, reduce misinformation, and support responsible coverage that reflects the facts of the situation.
Stakeholder and Internal Communications
Clear internal communication is just as important as external messaging during a crisis. We support brands in communicating with employees, partners, franchisees, vendors, and investors to ensure alignment and minimize confusion. Consistent internal guidance helps prevent mixed messages and reinforces confidence across the organization.
Startr Co. helps structure internal updates, FAQs, and leadership communications so teams understand the situation, the response plan, and their role in supporting it. Strong internal alignment enables brands to move through challenging moments with greater clarity and cohesion.
Monitoring, Escalation, and Real-Time Guidance
Crises evolve quickly. We provide ongoing monitoring of media coverage, public sentiment, and emerging narratives to identify shifts that may require response or adjustment. Our team tracks developments in real time and offers guidance as new information becomes available.
When risks escalate or new concerns arise, we advise on next steps and recommend additional actions to protect the brand. This may include updated statements, expanded communication, or coordination with external advisors. Continuous monitoring allows brands to remain proactive rather than reactive.
Post-Crisis Recovery and Reputation Repair
The end of a crisis does not always mark the end of its impact. Startr Co. supports brands in navigating the recovery phase by advising on follow-up communication, media engagement, and trust rebuilding efforts. We help assess what messaging is needed to reinforce values, restore confidence, and reposition the brand moving forward.
This phase may include proactive outreach, leadership visibility, or refreshed messaging that reflects lessons learned. Our goal is to help brands move beyond the immediate issue with clarity and renewed credibility.
What Clients Can Expect
Clients working with Startr Co. can expect steady counsel, clear communication, and responsive support during high-pressure situations. We bring structure to uncertainty and help brands communicate with a level of transparency, authenticity, and professionalism that clears the path for progress. Our approach prioritizes integrity, alignment, and long-term trust so brands can navigate difficult moments and emerge stronger on the other side.
