Event Support
Events create moments that bring brands to life. When executed thoughtfully, they generate visibility, deepen relationships, and give media, partners, and consumers a reason to engage beyond a headline. Startr Co. provides event support for startups, emerging brands, and growth stage consumer and franchise companies that want their events to feel purposeful, well executed, and press ready.
Our approach recognizes that events are not standalone moments. They are part of a broader public relations strategy designed to support launches, milestones, partnerships, and growth. From intimate media previews to larger scale activations, we help brands plan and execute events that align with business goals and leave a lasting impression.
Event Strategy and Concept Development
Every successful event begins with a clear purpose. We work with clients to define what the event is meant to achieve, whether that is media exposure, relationship building, consumer engagement, or internal alignment. This clarity guides decisions around format, audience, timing, and scope.
For startups and emerging brands, strategy often focuses on efficiency and impact. For more established brands, it may center on scale, storytelling, or reinforcing leadership within a category. Our role is to ensure the concept supports the brand narrative and fits naturally within the overall communications plan.
Venue Guidance and Market Insight
Location plays a critical role in how an event is perceived. With teams a New York PR agency and a Los Angeles P:R agency, Startr Co. brings firsthand insight into venues, neighborhoods, cultural trends and collaborative vendors that influence media and attendee interest in two of the most influential markets.
We help brands evaluate venue options based on audience, accessibility, relevance, and atmosphere. For brands hosting events near their headquarters or targeting key media and partners in these cities, our local knowledge helps elevate the experience and ensure the setting aligns with the brand’s identity and goals.
Media and Influencer Integration
Event support is most effective when media and influencer strategy is considered from the outset. Startr Co. identifies which journalists, creators, and partners are best suited for attendance based on the event’s purpose and audience.
We manage outreach, invitations, confirmations, and follow up to drive meaningful attendance. Our team ensures media and influencers have the information, access, and assets they need to engage with the event and cover it accurately.
Run of Show and Logistics Planning
Strong execution depends on thoughtful planning. We help develop timelines, run of show documents, and logistics plans that keep events organized and on track. This includes coordinating arrival times, programming flow, speaking moments, and brand touchpoints.
Our team works closely with clients and vendors to anticipate needs and address details before they become issues. Clear planning allows hosts to focus on relationships and experience rather than logistics on the day of the event.
Vendor Coordination and Support
Events often involve multiple partners, from caterers and production teams to designers and photographers. Startr Co. supports vendor coordination to ensure alignment with brand standards, timelines, and expectations.
We act as a point of communication to help streamline collaboration and reduce friction. This support is especially valuable for startups and emerging brands that may be managing larger-scale events for the first time.
On-Site Execution and Media Management
During the event, our team provides on site support to ensure everything runs smoothly. This includes managing media arrivals, facilitating introductions, overseeing schedules, and addressing issues as they arise.
We serve as a liaison between the brand, media, influencers, and vendors to keep the experience cohesive and professional. On site support helps ensure that key moments are captured and that attendees leave with a clear understanding of the brand story.
Post Event Follow Up and Coverage Support
Event impact continues after guests depart. Startr Co. supports post-event follow up with media and influencers, including sharing assets, answering questions, and coordinating digital PR coverage opportunities.
We help brands assess outcomes, gather feedback, and identify next steps to extend momentum. Post-event support ensures the effort invested translates into meaningful visibility and ongoing engagement.
What Clients Can Expect
Clients partnering with Startr Co. for event support can expect thoughtful planning, hands-on coordination, and strategic integration with broader public relations efforts. Our approach balances creativity with logistics and vision with execution.
Clients receive guidance rooted in real world experience, access to market insight in New York and Los Angeles, and support tailored to their growth stage and goals. Whether supporting PR for startups, emerging brands, or established consumer and franchise companies, our event support services are designed to create moments that matter and move brands forward.
