The Brand Brief

Smart takes and savvy moves shaping the future of consumer brands

Monica Guzman 6/29/26 Monica Guzman 6/29/26

The Group Chat Is the New Focus Group: Why Brands Need to Win Private Conversations

Discover why group chats influence buying decisions and how PR, earned media, and trust help brands win private conversations and drive growth.

Monica Guzman 5/12/26 Monica Guzman 5/12/26

What Does PR Do for a Company? Real Examples and the ROI Behind Public Relations

Learn what PR does for a company, how public relations drives awareness and trust, and how PR impacts business growth, revenue, and long-term brand value.

Farrah Fox 4/9/26 Farrah Fox 4/9/26

Franchise Marketing 101: How New Franchise Concepts Build Brand Awareness

Read our guide to Franchise Marketing 101 - and learn how new franchise businesses build brand awareness through public relations.

Farrah Fox 2/3/26 Farrah Fox 2/3/26

What Effective Public Relations Looks Like in 2026 for Fast-Growth Brands

Discover what effective public relations looks like in 2026 and how modern PR drives brand visibility, earned media, trust, and business growth.

Farrah Fox 12/9/25 Farrah Fox 12/9/25

The Benefits of Conducting a Media Deskside Tour

Learn the benefits of a media deskside tour and how these meetings help brands build media relationships, earn coverage, and increase visibility.

Farrah Fox 12/3/25 Farrah Fox 12/3/25

What Public Relations Can Do for Your Business

Discover how public relations helps businesses build brand awareness, earn media coverage, strengthen reputation, and support business growth.