Solely
Solely
Creating a National, Real Fruit Movement
Since the beginning of our partnership with Solely in December 2020, our team has acted as a true extension of the brand and its mission to redefine what “real food” means. Together, we have helped Solely grow from an emerging clean-label innovator into a household name available in more than 30,000 retail stores across the United States. As a Los Angeles PR agency and New York PR agency, we have led strategy across product launches, retail expansion, founder visibility, rebrands, and national storytelling that highlights Solely’s radically simple philosophy: real fruit, nothing added.
From the start, our focus has been on educating consumers, media, and industry experts about Solely’s uncompromising approach to ingredient purity. Through media relations, digital PR, influencer marketing PR, awards campaigns, and business press, we have shaped the brand’s narrative around clean-label innovation and helped establish founder Simon Sacal as a respected thought leader in food and entrepreneurship
Building Authority In Clean-Label Food
As a top natural food PR agency, Startr Co. supported Solely through multiple category-bending product introductions, including fruit jerky, gummies, fruit-sweetened snacks, and pantry staples. Each launch was positioned not as a single product moment, but as further proof that real, whole ingredients can lead innovation and growth across categories. This long-term approach allowed Solely to consistently reinforce its leadership in clean-label food while scaling rapidly at retail.
Media Momentum and Cultural Visibility
Startr Co. delivered impactful and sustained national and cultural visibility, including:
260 National Media Placements
150 Trade Media Placements
26 Billion+ Impressions
Features in Forbes, Fast Company, Business Insider, Good Housekeeping, PEOPLE, BuzzFeed, and more
National broadcast coverage on Good Morning America and TODAY
Recognition as a Fast Company Most Innovative Company
Brand Building and Thought Leadership
Our work also focused on strengthening credibility and trust:
Elevated founder Simon Sacal through business profiles, innovation stories, and speaking engagements
Positioned Solely as a clean-label leader through consistent education on “real fruit, nothing added”
Secured top-tier category awards, including four years on the Good Housekeeping Snack Awards, PEOPLE Food Awards, Cosmopolitan Food Awards, and more
Built long-term brand equity through sustained media storytelling rather than one-off coverage
Retail Growth and Influencer Acceleration
To support retail expansion and consumer trial, we executed Influencer Marketing PR campaigns designed to drive velocity and education:
High-performing creator content that introduced new audiences to Solely’s ingredient integrity
Increased trial during major national retail expansions across snacks, fruit jerky, and gummies
Supported Solely’s growth into more than 50,000 retail doors nationwide
A Partnership Rooted in Shared Growth
Over five years and counting of collaboration, Startr Co. has helped transform Solely’s fruit-first philosophy into a national movement. As an organic food PR agency that specializes in PR for small businesses and high-growth food and beverage companies, we are proud to champion Solely’s journey and continue helping consumers, retailers, and media rediscover what pure, simple fruit can really be.
