Goodles
Goodles
A Year of Weird, Wild, Rocketship Growth
When GOODLES came to Startr Co., they were already on a meteoric rise, reimagining mac and cheese with better ingredients, nostalgic charm, and an unapologetically weird brand personality that set them apart in a category full of sameness. What they needed next wasn’t just any team. They needed a creative PR agency that could elevate that momentum, one fluent in challenger-brand storytelling, capable of moving fast, and experienced in turning cultural moments into national visibility.
As a food & beverage PR agency, Startr Co. knew exactly how to amplify a brand rewriting the rules of comfort food. GOODLES came to us for a team that could be strategic and scrappy, bold and thoughtful, and fully aligned with the pace of a modern emerging brand. That’s where our work began.
Building a Challenger Brand Through Strategic, High-Velocity PR
Over the course of a year, we set out to build national brand awareness, elevate the CEO as a disruptive thought leader, and position GOODLES as one of the most extraordinary, fast-scaling companies in modern food. At the same time, we were tasked with shaping the launch of GOODLES Deluxe into a moment worthy of a category innovator. This was a challenge tailor-made for a brand awareness PR agency with deep experience in PR for product launches and emerging CPG brands.
Our approach blended long-lead media development with rapid-response creativity, all grounded in strong editorial instincts. As a boutique PR agency, we tapped cultural insight, trendspotting, and media relationships across food, business, lifestyle, and wellness verticals.This allowed us to move quickly while reinforcing the kind of narrative depth fast-scaling brands rely on when choosing the best PR agency partners.
How We Brought the GOODLES Story to Life
We approached GOODLES the way they approach noodles: with curiosity, creativity, and a willingness to be delightfully unconventional. Our work unfolded across multiple layers:
Crafting narratives bridging childhood nostalgia and modern nutritional intelligence
Positioning the CEO as a visionary shaping the future of food and business
Leveraging cultural moments to highlight GOODLES’ magnetic, offbeat personality
Elevating the Deluxe launch through smart, high-impact PR services
Using brand storytelling for new companies to showcase GOODLES’ identity and innovation
Throughout the year, our team’s expertise in media relations and digital PR enabled us to move quickly while staying true to GOODLES’ bold tone. This combination of agility and strategy is a hallmark of an innovative PR agency and contributed directly to the breakthrough moments we helped generate.
The Results: A Breakout Year of Attention, Affection, and Authority
In just twelve months, Startr Co. delivered:
96 National Media Placements
48 Trade Media Placements
7.4 Billion+ Impressions
GOODLES appeared everywhere from Food & Wine and Bloomberg to The Kitchn, Good Housekeeping, and BuzzFeed. These features cemented GOODLES as a media favorite across food, lifestyle, and business press, and delivered exactly the kind of momentum fast-scaling brands seek when they choose the best PR agency or a truly innovative PR agency.
But the impact extended far beyond metrics:
The CEO became a sought-after voice in innovation and modern food culture
Retailers and investors took note
Consumers connected with GOODLES’ quirky, confident world
The brand’s cultural footprint expanded
GOODLES wasn’t just growing; they were growing loudly, joyfully, and on their own wonderfully weird terms. As their top public relations agency partner, Startr Co. helped shape the narrative that positioned GOODLES as one of the most exciting modern success stories in CPG and a standout example of how a strategic, creative PR agency can fuel rapid brand momentum.
