Seven Sundays
Seven Sundays
Breakfast PR With Purpose
As a 13-year-old brand with a loyal consumer base, national retail distribution, and a clear mission to redefine breakfast, Seven Sundays set out to find a public relations agency capable of elevating their brand narrative and supporting the next phase of growth. They needed a savvy food & beverage PR agency that could tell a deeper founder story, spotlight their planet-forward impact, and prove that real food, thoughtful sourcing, and nostalgic joy could thrive in a category many had written off as declining.
Since our partnership began in 2024, we’ve helped evolve Seven Sundays’ story from challenger brand to category leader through strategic media relations, brand storytelling, and high-impact PR services designed to build awareness, credibility, and long-term momentum.
Building Brand Authority in a Declining Category
During the first 10 months of our campaign, we focused on telling the larger Seven Sundays story, something that had never been fully articulated in national media, while showcasing how the brand was growing amid an industry-wide decline in cold cereal. As a boutique PR agency, our goal was to generate awareness beyond traditional product roundups, prioritizing coverage that built trust, credibility, and genuine consumer connection over time. At the same time, we supported key milestones, including major retail expansion and product innovation, ensuring Seven Sundays stood out as both mission-driven and momentum-filled.
In our second campaign, we expanded on this foundation to spotlight sustainability leadership, founder thought leadership, and new product launches, further reinforcing Seven Sundays as a modern food company building the future of breakfast.
How We Brought the Seven Sundays Story to Life
Our approach combined brand storytelling, media relations, and cultural trend alignment, all tailored to Seven Sundays’ values and velocity. As a creative PR agency, we focused on narrative depth paired with timely relevance to amplify Seven Sundays’ mission.
Key tactics included:
Positioning Seven Sundays as a family-owned, planet-forward cereal brand built on 100% real ingredients
Elevating co-founders Hannah and Brady Barnstable as voices shaping the future of breakfast
Highlighting the brand’s leadership in sustainability, regenerative agriculture, and upcycled ingredients
Driving media momentum around new product launches, including Cereal Snackies, Little Crispies, and Oat Granola
Supporting major retail wins, including Costco distribution, with targeted national coverage
Tapping into trend stories across wellness, sustainability, and food to maintain consistent, high-quality visibility
Throughout the campaign, we emphasized Seven Sundays’ standout differentiators from ingredient sourcing and packaging to measurable sustainability impact backed by real metrics. This layered strategy reflects Startr Co.’s strength as a Top Public Relations Agency for emerging food brands, balancing long-lead features with timely, high-impact online and broadcast opportunities.
The Results: Category Leadership Fueled by Purpose and Press
To date, Startr Co. has secured:
111 National Media Placements
41 Trade Media Placements
9.35 Billion+ Impressions
Seven Sundays earned standout features, including:
A major Entrepreneur profile spotlighting brand growth
Founder Hannah Barnstable featured on TODAY’s “She Made It” segment
Trend-driven coverage in Good Morning America, MindBodyGreen, and Better Homes & Gardens
Retail-focused stories tied to Costco expansion in Men’s Journal, Parade, Yahoo, and more
Stories highlighting new products in Bon Appétit, SELF, and Good Housekeeping, among others
Beyond the numbers, the impact was significant:
Seven Sundays emerged as a leading voice in sustainable breakfast innovation
The founders became trusted thought leaders in food, wellness, and impact-driven business
Retailers, consumers, and industry media viewed the brand as a rare bright spot in a challenging category
The brand’s mission of restoring people and planet health reached a national audience
As the preeminent PR agency for food brands, Startr Co. helped Seven Sundays move from quietly impressive to widely celebrated, proving that a brand awareness PR agency can fuel growth with purpose, credibility, and momentum.
