Flame Broiler
Flame Broiler
Honoring Heritage While Scaling A Franchise
Flame Broiler is a healthy, Korean-inspired rice bowl concept founded in Los Angeles that has grown to more than 130 locations nationwide. Known for simple ingredients, bold flavors, and feel-good meals, the brand has earned a loyal following. As the better-for-you fast casual category became increasingly crowded, Flame Broiler saw an opportunity to elevate its story beyond the bowl.
Flame Broiler chose franchise PR agency Startr Co. as their PR agency of record for nearly five years to help shape and amplify a larger narrative rooted in family heritage, company culture, franchisee pride, and community impact, while supporting menu innovation, national expansion, and business milestones.
Supporting Growth for a Franchise Brand in Evolution
Flame Broiler was not just growing locations. The brand was evolving and needed a PR agency for franchise brands that could support its next phase of growth. Startr Co. built a long-term storytelling engine designed to keep Flame Broiler consistently relevant across national, trade, and regional media, as well as through influencer marketing PR.
How We Built a Long-Term PR Engine
Our work included:
Elevating the brand’s family heritage and cultural foundation
Highlighting diversity and authenticity within the fast-casual space
Amplifying community and charitable initiatives
Supporting franchisee storytelling and location milestone anniversaries
Driving awareness for new restaurant openings and market expansions
Generating buzz around limited-time offers, including Charbroiled Wings
Launching new menu items such as Korean Spicy Chicken and Kimchi
Promoting family meal deals and value-driven offerings
Introducing new products, including Flame Broiler’s hot sauce line
Maintaining momentum through ongoing company and team updates
This approach ensured Flame Broiler’s story stayed fresh and relevant across every stage of growth.
The Results: Sustained Visibility and National Credibility
Over the course of the partnership, Startr Co. delivered PR services that sustained visibility and credibility across influencer coverage, consumer media, business outlets, and industry press:
23 National Media Placements
87 Trade Placements
78 Regional Placements
261 Social Media Placements
164 Billion+ Impressions
Through consistent storytelling and strategic media relations, Flame Broiler emerged not just as a restaurant brand but as a people-driven, culture-forward company with a growing national footprint.
By building trust over nearly five years, Startr Co. became an extension of Flame Broiler’s team, helping shape a cohesive and credible voice that supported long-term growth, innovation, and relevance across every stage of the brand’s journey.
