La Terra Fina
La Terra Fina
Becoming The Go-To Entertaining Brand
Since 2022, La Terra Fina has partnered closely with Startr Co. to evolve brand perception, expand awareness beyond club stores, and solidify its position as a premium staple for entertaining, effortless meals, and everyday indulgence.
When the partnership began, La Terra Fina was best known as “the Costco Spinach Artichoke Dip.” While widely loved, the brand’s broader story, expansive product portfolio, and growing retail footprint were not yet breaking through in national media. As a leading food & beverage PR agency with teams in Los Angeles and New York, Startr Co. set out to reposition La Terra Fina beyond a single SKU and establish it as a go-to brand for elevated entertaining and versatile meal solutions.
Reframing for Growth Beyond Club
Our strategy centered on brand storytelling, media relations, and sustained visibility across both club and traditional grocery channels. As a CPG PR agency, we prioritized expanding perception beyond Costco while supporting ongoing retail growth and showcasing La Terra Fina’s full range of chef-crafted dips, spreads, and quiches.
Messaging centered on real-world use cases. From effortless appetizer boards to brunch-ready quiches and easy weeknight meals, we consistently reinforced La Terra Fina’s role as an essential for entertaining made simple.
Activating a Strategic Media and Influencer Strategy
Startr Co. executed a comprehensive earned media and influencer marketing PR program designed to drive brand awareness, credibility, and sustained momentum.
Our media relations approach was always-on, securing consistent national and trade coverage while aligning La Terra Fina with seasonal moments, food trends, and entertaining occasions. We supported the full portfolio, ensuring both dips and quiches received dedicated attention as distribution expanded into traditional grocery retailers.
We also proactively pursued top industry awards, adding third-party validation and long-term brand equity through respected food and consumer outlets.
In parallel, we led a long-term influencer startegy, partnering with creators to highlight crave-worthy recipes, hosting moments, and versatile use cases across social platforms. Content was trend-driven and visually rich, with negotiated usage rights allowing La Terra Fina to extend value across owned and paid channels.
As a boutique PR agency operating as both a Los Angeles PR agency and a New York PR agency, our hands-on approach allowed us to stay deeply embedded and agile as new products launched and retail opportunities expanded.
The Results: Category Authority and Sustained Visibility
Our work helped reposition La Terra Fina from a single hero product into a recognizable, trusted brand synonymous with entertaining, quality, and ease.
Key performance highlights include:
307 National Media Placements
144 Trade Media Placements
115 Pieces of Influencer Content
26 Billion+ Impressions
Coverage in top-tier outlets including Food + Wine, AllRecipes, Southern Living, Good Housekeeping, Brit + Co, BuzzFeed, and more
Award wins, including Good Housekeeping Best Snack Awards (two-time winner), The Kitchn Grocery Essentials (two-time winner), and PEOPLE Food Awards
Negotiated influencer usage rights to maximize content longevity and cross-channel value
The Takeaway
Through strategic brand storytelling, influencer partnerships, and consistent media relations, Startr Co. helped La Terra Fina claim its space as a premium entertaining brand that shows up wherever consumers shop and gather. This long-term partnership reflects our role as a top public relations agency for food brands, delivering measurable impact, sustained visibility, and meaningful brand growth over time.
